Search engine promotion is essential to get a website business. When a visitor reaches your site, it must have navigation that is easy to follow. The visitor should know where they are, what your site is about and where they can go to reach another page to promote website usability. Otherwise, your site is a waste of their time.

Website navigation should be consistent. Don't make visitors look for your main links. Having a good site map is also helpful to split your pages into sections or page categories.

Having an aesthetic and clean layout is great for usability. Good letter and line spacing helps users read your textual content easier. Also obeying the tangent design rule makes a user interface more approachable to users.